You might remember that my first passion is Marketing. I find it interesting and stirs my creative mind. Some people don't even give it a second thought. However marketing and advertising is to true link to a company and it consumers. Why it's so interesting to me is a long story.
I especially love when a eco-friendly company creates an interesting ploy to generate a buzz for their product. Toyota has created these giant flower stations as a reminder that the earth is beautiful and can give something back. Anyone can use these solar power stations to recharge your laptop or get free WiFi. Currently the stations are only in Boston, but Toyota plans to build stations in New York, Chicago, Seattle, San Francisco, and Los Angeles.
The Prius's new tag line is “Harmony between Man, Nature, and Machine.”
So Toyota is doing what it can to spread the word about the environment, what are you gonna do?
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